Habibollah Danaei

[ 1 ] - Factors Affecting Social Commerce and Exploring the Mediating Role of Perceived Risk (Case Study: Social Media Users in Isfahan)

Owing to the ever-increasing prevalence of social media use, social commerce has become an important part of e-commerce. This study endeavors to explore the impact of social media quality and social support on the social commerce (SC) intention directly and through the variable of perceived risk. The sample included 214 social media users in Isfahan collected through simple random sampling meth...