Marlin Marissa Malek

[ 1 ] - An Empirical Examination of the Major Relationship Factors Affecting Franchisees’ Overall Satisfaction and Intention to Stay

The Nigerian franchise sector witnessed a rapid growth at the turn of the century, from 2001 to 2010, and thereafter started declining. Disputes, relational conflicts, and high rate of outlets closure have characterized the industry over the years. Meanwhile, studies show that to a large extent, success of franchisees depends on the quality of relationship they have with their franchisors. No p...