Fatemeh Deris

[ 1 ] - Exploring Persian Commercials Based on the Halliday’s Systemic-Functional Grammar

Advertisement has long been used as a tool for informing and attracting audiences in different ways. This study aims at investigating the linguistic tools of advertisement in Persian on the basis of Halliday’s systemic-functional grammar theory. The data of this study were gathered from written and verbal commercial advertisements which were recorded and rewritten in order to investigate verbal...