Aliyu Machika

[ 1 ] - An Analysis of the Influence of Radio Political Campaign Messages on Voters’ Electoral Behavior in Kano, Nigeria

This paper will examine the influence of radio political campaign messages on the electorates’ voting behavior in Kano – Nigeria, with a focus on the 2015 general elections. It seeks to ascertain the extent that the electorates in Kano – Nigeria were exposed to radio political campaign messages, as well as the extent to which such messages influenced their voting decisions. Equally, the study c...