Ayodele Fagbemi
Departmentl of Business and Human Resource Management, School of Management Science, National Open University of Nigeria, Victoria Island, Lagos, Nigeria
[ 1 ] - A Comparison of the Customer Relationship Management Strategies of Nigerian Banks and Insurance Companies
This study aimed at finding out if banks and insurance companies in Nigeria use CRM as a marketing strategy as well as whether these organizations have employed the same variables to achieve Customer Relationship Management. Relevant literature was reviewed and a model consisting of seventeen variables was conceptualized and tested by means of empirical data collected through a questionnaire su...
نویسندگان همکار