Sahar Mehregan
Department of Information Technology Management, School of Management and Economics, Science and Research Branch, Islamic Azad University, Tehran, Iran
[ 1 ] - Customer Retention Based on the Number of Purchase: A Data Mining Approach
Purpose: this study wants to find any relationship between the numbers of purchase and the income the customer brings to the company. The attempt is to find those customers who buy more than one life insurance policy and represent the signs of good payments at the same time by the help of data mining tools. Design/ methodology/ approach: the approach of this research is to use data mining tools...
نویسندگان همکار