Aasim Munir Dad

[ 1 ] - Interactive Communication Channels and Their Appropriateness for the FMCG Business

Purpose: The aim and objective of this report is to identify the benefits of interactive communication channels and to advice the FMCG business on how these new methods are better than the conventional methods. Design/ Methodology/Approach:  In this research article facts about advertisement and its effectiveness were collected from different surveys conducted by various agencies. Mainly second...