F. Lotfizadeh

Department of Business Management, Zanjan Branch, Islamic Azad University (IAU), Zanjan, Iran.

[ 1 ] - Religion and Family Structure: Two Factors Affecting on Consumer Decision Making Styles in Iran

Purpose- The aim of this essay is to attempt to explain the impact of religion and family structure on consumer decision-making style within a Muslim country. This paper wants to demonstrate how and why husbands/wives with Eastern culture and Islamic norms use different decision-making styles. Design/methodology/approach- Literature reviews on consumer decision-making, religion and family struc...

[ 2 ] - Scale Development for Decision-Making Styles of Iranian Youth

The purpose of this article is to investigate the divergent approaches of Iranian couples towards purchasing activities. A questionnaire comprising 55 items was distributed among 400 couples in shopping centers in order to examine their decision-making styles. Analyses conducted included scale reliabilities and validities, as well as EFA and CFA were utilized. Seven decision making styles among...

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