P. Theerthaana

[ 1 ] - A Study to Improve the Response in Email Campaigning by Comparing Data Mining Segmentation Approaches in Aditi Technologies

Email marketing is increasingly recognized as an effective Internet marketing tool. In this study, a questionnaire is constructed and distributed to a sample of 146 prospects of Aditi Technologies to find the factors associated with higher response rates. The collected data is analyzed using Factor Analysis and the 11 factors, From Line, Subject Line, Personalization of the subject line, Timing...