P. Mohan Raj

Alliance University, School of Business, Bangalore, Karnataka, India

[ 1 ] - An Examination of Factors Influencing Repatriates’ Loyalty

When research on repatriation has shown that repatriates quit within one year of return from a foreign assignment, this study attempts to find what makes some repatriates stay committed and loyal to their companies when their colleagues are quitting and joining their immediate competitors? The research further extends to explore - factors determining repatriates loyalty, repatriates’ most desir...

[ 2 ] - Psychographic Profiling of Indian Young Adult Consumers of Smartphone - VALS Approach

The current youth market is characterized as tech-savvy, variety seekers who has been active in using digital technology in unprecedented ways. The market segment defined here comprises of youth adults between the ages 20 to 30, who are more comfortable with purchasing the smartphones than previous generation. There is fierce competition in smartphone market, due to the large selection of devic...

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