The Study of Relationship Between Cultural Globalization and Consumption Tastes (Case Study: the People of 15 to 45 Years Old Live in Shiraz)

The taste and fashion for Bourdieu is an obvious and simple thing in the nature of modern society, and can be understood by the social hierarchy of society. one of the most important factors in this research is that there are several factors in this research to be part of it in terms of globalization in the culture sphere. The aim of this study was to understand the relationship of cultural globalization and consumption tastes in the  thirty-year-old generation (the decades of 1350 to 1370 AD) in the city Shiraz. Data from the survey on 425 women and men gathered and analyzed have been exposed. The results show that cultural globalization has had a great influence on the consumption tastes of this generation; Among the variables of cultural globalization, individualism (32.6), ICT (6.5) and Reflexivity (2.8) significant relationship with the dependent variable respectively, Which together could explain about 42% of respondents' tastes; This number tells us that 42% of  respondents' tastes variations are affected by the variables of globalization.