Relationship between Work Ethics and Information and Communication Technology (ICT) ‎with Development of Electronic Marketing

Background: The development of information and communication technology in various ‎sectors of electronic economy, such as electronic marketing, has led to significant changes in ‎attitudes and methods of service delivery that needs to address ethical issues in order to expand ‎it; Therefore, the purpose of the research is to investigate the relationship between work ethics ‎and Information and Communication Technology (ICT) with development of electronic ‎marketing‏.‏ Method: The research is descriptive-correlative. The statistical population was consisted of ‎users of e-banking in 2015. Due to lack of access to every members of the statistical population, ‎were selected 384 people by available sampling method. Measurement tools were ‎questionnaires of ICT, e-marketing and work ethics. To analyze data, were used Pearson ‎correlation test and simple linear regression.‎ Results: The results obtained indicated that there are statistically significant correlations ‎between organizational ethics and ICT with the development of electronic marketing.‎ Conclusion: If users feel that the way introduction of products and services is secure, valid, ‎exact and also consistent with their moral value, they are more interested in using it; and this ‎will be the basis for the development of electronic marketing.‎