Interrogation of a University Classrooms in the Court of Semantics: Managerial Implications

The purpose of this article, within the framework of an interpretive study, was to study the semantics of a universitychr('39')s classrooms to create a critical awareness of the meanings of the symptoms and their functions at the context of physical artifacts, besides their managerial implications. To accomplish this goal, after taking pictures of the structural elements of the studied classrooms of the university, 8 photographs were selected as samples for analysis. The screening criterion for pictures was the ability to learning more from visual texts. Subsequently, the data were analyzed using Saussure and Barthchr('39')s semantic methods. The findings of our research imply the discovery of six myths: the myth of the teacher-student (the necessity of the studentchr('39')s strict adherence to the teacher as teaching and relying on the ideas put forward by him instead of a critical or deconstructive confrontation with those ideas, or co-learning), the myth of order (instilling good sense of order in the organization to organize things), the myth of larger-smaller or master-slave (inevitable creation of class system in the organization),the  myth of ownership-merit (inadequate attention to the use and maintenance of the organizationchr('39')s public property and facilities), the myth of Pat-Mat (lack of comprehensive insight into the planning and mobilization of resources and facilities of the organization).