Explaining and analyzing the Fatimid performance in confronting with Ismailiphobia of the opponents

The political and ideological contradictions of the Fatimids with the Abbasid caliphate and its allies, as well as the Abbasid political and military infirmity and failure in preventing them from disseminating their power, led their opponents to use Ismaili phobia as a tool to isolate and ultimately destroy the Fatimids. Fatimid caliphate awareness of the detrimental effects of this tool in advancing its goals set it into motion. Following a descriptive-analytical approach, this study attempts to examine what the Fatimids did to confront the Ismaili phobia of their opponents. The findings of the study indicate that the Fatimids attempted to present a favorable image of themselves to the Muslim community, unlike the negative image induced by opponents, through writing various books and treatises, and responding to all the accusations and attacks of the opponents, and enlightening Ismaili thought and religion in these works; exonerating themselves from the abusive acts of their deviant fellow opponents; internal cleansing of the Ismaili community; maintaining appearance in their interactions and advertisements; trying to hold Islamic rituals, and appropriating the sermons in Islamic lands, particularly Hejaz.