Comparative Analysis of Information Dissemination Capabilities of Media and Social Networks

Background and Aim: Human Knowledge depends on data and information that is emerged and transffered from different channels. The dessimination process is different from type, form of transfer, and distribution based on information or awareness. This survey compares the librarians and information scienctist’s information transferring capabilities in mass media and social networks. Methods: This is a cross-sectional survey, descriptive and applied - 94 librarians in the cities of Torbat Heidariyeh and Gonabad. The data was collected by a researcher made questionnaire and the Census method was utilized.  Data was analyzed by Wilcakson Test. Results: Mass media and social networks have their own unique abilities and both are used for information and knowledge transffering. The cost of social media networks is cheaper than media. Most of the participants claim that social networks do a better job of transferring information today. Conclusion: Media and social networks overlap in most aspects of dissiminating information. In general the strength and capabilities of social networks was much higher than social media. The results will help select a better media and work better in the field of information transferring.