برنامه‌ریزی راهبردی توسعه‌ی گردشگری با تکیه بر بخش محصول نمونه موردی: شهرستان نیشابور

Strategic planning is a systematic method focuses on inter connections of preferred action by using technical indicator including weaknesses and strengths (abilities and resources), opportunities and threats in analytical process. In addition it is a systematic method for decision making. These differences happened comparing with other planning method because of its intelligent integrated analysis and the specification of main participant goals for decision-making and actions. The method  take palace specially in the implementation of urban and regional plans. This article is to specify how to use strategic planning process in tourism planning. In this way, first of all theoretical foundation of strategic planning in regional level is discussed. Then the product sector of tourism activity in case study of Neyshabour county, as a region, will be studied. The presentations of optimized strategies for regional development of Neyshabour county whit emphasis of on tourism product sector are the main result of this research.