Derakhsh, Saeedeh
Art & Sciences University
[ 1 ] - The Structure and Causal Relationships for the Pricing Components of Tourism Products During the COVID-19 Outbreak: Fuzzy Cognitive Mapping Approach
Price, as an element of marketing, plays an essential role in the decision-making of tourists as well as the income of tourism activists. Therefore, it is essential to identify the components and factors affecting the pricing process. The outbreak of COVID-19 in Iran has drawn the attention of tourism businesses to the necessity of the pricing process and updating the price of tourism products....
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