mohebi, serajoldin
Assistant professor, faculty member of Islamic Azad University, Qeshm branch, Qeshm, Iran
[ 1 ] - Designing a new marketing model for retailers of fast-moving consumer products (Case study: Retailers supported by Saman Bank)
Retailers are using new technologies to meet the ever-changing needs of consumers. The most important factor in determining the rapid consumption of products is their sales speed. Increasing the level of competition between retail units and expanding the range of customers' choice, has caused these units to pay special attention to customers who make instant purchases. In this regard, Saman Ban...
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