Pourahmadi Laleh, Navideh
MSc student in Marketing Management, Management and Accounting Department, School of Humanities, University of Zanjan, Zanjan, Iran
[ 1 ] - The Effect of Loyalty to, Confidence in and Emotional Commitment to Brand Regarding Brand Advocacy in Shiraz Namazi Hospital
Abstrcat Background: Brand can impart a unique meaning of the organization to consumers and create many comparative advantages. This relationship is created through trust, connection, loyalty and emotional commitment to the brand and their impact on advocacy and the development of emotional relationships between the customer and the organization. The aim of this study was to investigate the ef...
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