Johanna Wijaya, Jesslyn

Management Program, BINUS Business School, Bina Nusantara University, Jakarta, 11530, Indonesia

[ 1 ] - Do Corporate Social Responsibility, Service Quality and Customer Satisfaction influence Brand Loyalty?

The Coronavirus (Covid-19) has become a threat to the world. The government has implemented various policies to prevent its spread, such as self-isolation, social distancing, etc. The regulation turned out to pose a big threat to many companies, especially in the retail sector. To survive in a pandemic, the company needs to ensure brand loyalty as an important factor in maintaining company stab...