Mostaghel, Sohrab

[ 1 ] - Explain the Role of Customer Knowledge Interaction in Consumers' Pur-chase Intention with Information Behavior Approach

Objective: Purpose is to study the role of customer knowledge interaction and intention to buy consumers in the electrical industry with an information behavior approach. Method: Develomental qualitative method was used. Population included   experts in marketing and consumer behavior, especially in the electrical industry. Via targeted snowball method sample of 14 experts were selected for a s...