Mahmoudi Alemi, Ghahraman
Associate Professor, Department of Medical and Health Services Administration, Hospital Administration Research Center, Sari Branch, Islamic Azad University, Sari, Iran
[ 1 ] - Production of Branding Model for Health Services Based on Clients’ Expectations Approach
Background and Aim: One of the reasons that caused healths clients are feeling dissatisfaction with health organizations is expectations that they are creating and not able to meet according to their expectations. Therefore, the present study was conducted with the aim of production a branding model for health services with the of clients’ expectations approach. Materials and Methods: This com...
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