Mona Torkaman
PhD Student, Department of Management, Science and Research Branch, Qeshm International Education Center, Islamic Azad University, Qeshm, Iran
[ 1 ] - Investigating the effect of effective marketing factors on increasing movie sales (Case Study: Social Drama Genre)
Purpose: The purpose of this study was to investigate the impact of effective marketing factors on increasing film sales. Method: This research was applied in terms of purpose and descriptive-survey in terms of implementation with correlation approach. The statistical population of the present study was 294 producers, directors and media experts who used the Cochran's formula due to the...
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