Beigzadeh, Amir Hosein
Department of Business Management, Kish International Branch, Islamic Azad University, Kish Island, Iran
[ 1 ] - Providing a local model of guerrilla marketing in small and medium-sized start-ups in Iran Based on the theory of corporate information behavior
Background and Aim: Considering the importance of customer behavior, the purpose of this study is to present a local marketing model with emphasis on consumerschr('39') attitudes to purchase Iranian products with a customer information behavior approach. Research Method: The method of this research was data-based theory and data collection was done through semi-structured interviews. Also, the...
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