Rafiee, Farzaneh
Payame Noor University
[ 1 ] - Analysis of the personality traits of urban tourism brand on visiting intention through perceived consistency (studied in Tehran)
It is important to examine the effect of the tourist personality on the choice of tourist destination. In the meantime, using Hofstede's cultural model in analyzing the effect of tourist personality dimensions on the intention to visit through the perceived homogeneity variable greatly helps to understand this issue. In this research, the effects of femininity, masculinity, ambiguity, avoidance...
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