Zahra Aminiroshan
Department of Sport Management, Faculty of Sport Science, Ferdowsi University of Mashhad, Mashhad, Iran
[ 1 ] - The Effect of Sport Events Environments on Audience Attention to Advertising Using Brain Activity
Background. Attention is considered as a resource for storing and processing memory activities. Without attention, no perceptual processing takes place in the brain as the information (whether visual or auditory) cannot enter the brain. Objectives. The purpose of this study was to investigate and compare the attention of individuals to sports and non-sports advertising using brain activities...
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