Mohammad Mahdi Hajmohamad
Department of Industrial Engineering, Faculty of Industrial Engineering & Management, Shahrood University of Technology, Shahrood, Iran
[ 1 ] - PRFM Model Developed for the Separation of Enterprise Customers Based on the Distribution Companies of Various Goods and Services
In this study, a new model of combining variables affecting the classification of customers is introduced which is based on a distribution system of goods and services. Given the problems that the RFM model has in various distribution systems, a new model for resolving these problems is presented. The core of this model is the older RFM. The new model that has been proposed as PRFM, consists of...
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