Erabi, Hossein
3- Organization of Management of Fruit and Vegetable Fields of Tehran Municipality
[ 1 ] - Evaluating the Mixed Marketing Factors of Tehran Big Fish Market from the Sellers' Viewpoint
Evaluation of the marketing mix of the biggest fish market in Iran from the point of view of the sellers was done by questionnaire in 2019. For data analysis, descriptive statistics and Friedman test were used. The results showed that, from the point of view of the sellers, customers prefer to buy consistently from a particular stand or place and their highest priority is salmon and Persian Gul...
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