Bahramyan, Maryam

[ 1 ] - Social media, social commerce, maturity model, integrated capability maturity model (CMMI), Performance Evaluation

With the advent of technology and the need to do communications and transactions quickly, social commerce has become increasingly popular as a new way of doing business which has led to greater success for organizations. Despite the importance of social commerce and the use of social media in business, there is still no implementation roadmap that integrates the multiple dimensions of these ini...