zare, hossein
Department of Sport Management, Sari Branch, Islamic Azad University, Sari, Iran
[ 1 ] - Factors Influencing Branding of Sports-Based TV Programs in Iran
Television is one of the most important elements of the global communications industry. This super-media, which consists of various channels and programs, has severely affected the lifestyle of most people. The purpose of this study was to identify factors affecting branding of sports-based television programs in Iran. In this correlational study, which was conducted in an applied method with ...
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