Bita Tabrizian
Department of Management, Roudehen Branch, Islamic Azad University, Roudehen, Iran
[ 1 ] - Designing and Identifying the Variables of the Pricing Model for the Company’s Brand Value in Merger and Acquisition Strategies
Strong brands bring numerous benefits for both the companies and their customers such as decreasing purchasing risk and searching cost and increasing the likelihood of repurchasing. It is not presented an applied model for determining the price of this asset in Iran, especially in terms of merger and acquisition. The purpose of this study is to develop a model for pricing brand value in Iran’s ...
[ 2 ] - Designing a commercialization model for projects in research and technology of the National Iranian Oil Company
Abstract: The approach of scientific and technological organizations to solve the challenges of industry using technological and innovative methods and commercialization and economization of research has led; Achieving this requires a comprehensive and forward-look...
Co-Authors