Mohamadi, Eynollah
Master of Business Administration-International Marketing, Nima Higher Education Institution, Mahmoud Abad, Mazandaran, Iran.
[ 1 ] - The role of brand attachment power in the brand equity of higher education at international level
This research examined the role of brand attachment power in the brand equity of international higher education. An applied research method as chosen for this study. A descriptive correlational-survey method was used for data collection. The statistical population of the study included all non-Iranian students whose place of residence is outside Iran's borders but have studied at one of the i...
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