Maryam Balali
Department of Motor Behavior and Sports Management, Faculty of Sport Sciences, Ferdowsi University of Mashhad, Iran
[ 1 ] - Explaining the Conceptual Model of Factors Affecting the Brand Identity of Handball
Background. Brand identity is a dynamic phenomenon with both internal and external aspects and the principles of brand identity have become a topic of the day in the field of brand literature and marketing. Objectives. The present study seeks to explain the conceptual model of factors affecting the brand identity of handball. Methods. The present study was applied in terms of purpose and was ...
[ 2 ] - Developing Structural Interpretive Model of Factors Affecting Brand Identity of Handball in Iran
The aim of this study was to develop the structural interpretive model of factors affecting brand identity of handball in Iran. It was an applied study in terms of objectives and a descriptive-analytical study conducted as a field. The statistical population consisted of experts in brand and sport management. 25 experts were selected as the sample by purposive sampling method. The required dat...
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