Mohammadreza Nematollahi
Post Doctoral Candidate, Dhillon School of Business, University of Lethbridge, Lethbridge, Canada.
[ 1 ] - Coordination of competitive advertising via investing in transportation lead time reduction
In this study, a contract for vertical and horizontal coordination is developed in which transportation mode and carbon emissions tax play a key role in determining the values of the contract parameters. The contract is designed for simultaneous coordination of cooperative advertising and periodic review replenishment decisions of a supplier and two competitive retailers. To obtain the optimal ...
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