Bentolhoda Kohanzahedani
Department of Management, Qeshm International Branch, Islamic Azad University, Qeshm, Iran
[ 1 ] - Providing a Comprehensive Branding Pattern for Organic Product with a Sensory Marketing Approach
Today, the world faces a major problem called population growth, one of the consequences of which is food shortages. Therefore, organic farming is considered as one of the most effective approaches to responding to the challenges facing human beings in realizing sustainable development. The purpose of this research is to provide a comprehensive model of branding for sensory marketing based on a...
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