A.A.I.N. Marhaeni
Department of Economics and Business, Udayana University, Denpasar, Indonesia
[ 1 ] - E-commerce and related factors on the performance of small and medium scale industries
This study aims to analyze: 1) the development of demand for craft SMIs products through the use of e-commerce, 2) the effect of e-commerce utilization, macroeconomic conditions, prices, and the intensity of promotion on product demand, 3) the effect of e-commerce utilization, macroeconomic conditions, prices, promotion intensity, and product demand for performance; and 4) the role of product d...
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