alamdar khoolaki, Maryam

[ 1 ] - Effect of integrated marketing communication on brand value with the role of agency's reputation (including case study)

Background and purpose :In today's world, the core capital of many organizations is the brand of that organization. In this research, the effect of integrated marketing communications on brand value has been considered with the mediating role of the reputation of the organization in Iranian insurance Materials and methods:This study is applied in terms of its objective and it is descriptive in ...