Ali Adousi
Ph.D. Student in Media Management, Faculty of management, OloumTahghighat university, Tehran, Iran
[ 1 ] - Modeling the Effects of Media on Affective Commitment to Strategy Implementation
This study investigates the directions and strengths of the relationships among Media based internal communications and affective commitment to strategy implementation in Bank Sepah. This is a descriptive, applied research and Mixed quantitative and qualitative methods were used to collect data. Firstly focus group interviews were used to identify the factors of media effecting affective commit...
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