Ali Borumand

[ 1 ] - A Game Theoretic Approach for Greening, Pricing, And Advertising Policies in A Green Supply Chain

In this paper, greening, pricing, and advertising policies in a supply chain will be examined with government intervention. The supply chain has two members. First, a manufacturer seeking to determine the wholesale price and the greening level and second, a retailer that has to determine the advertising cost and the retail price. The government is trying to encourage the manufacturer to green t...