Mehdi Rostami
Department of Sport Management, Borujerd Branch, Islamic Azad University, Borujerd, Iran
[ 1 ] - The Causal Model of Brand Personality,Risk Aversion and Customer Loyalty
The purpose of this research was to explain the relationship between the personality of brands with risk aversion and customer loyalty. This research was applied in terms of purpose, descriptive correlation one in terms of information gathering and based on structural equation modeling. The statistical population consisted of all customers with credible brands (5 famous and high-income brands s...
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