Gharepasha, Akram
Tabriz Branch of Islamic Azad University, Iran.
[ 1 ] - Customer's Loyalty to Online Banking Services
The progress of technology, the expansion of the Internet, and the emergence of online social media have created an appropriate infrastructure for communication and transfer of experiences. These environmental changes have transformed customer relationship with firms and have forced them to provide online services. The purpose of this paper is to develop a comprehensive model of customer loyalt...
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