Golpour, Banafsheh
Azad University, Science and Research Unit, Tehran, Iran.
[ 1 ] - Strategy Formulation for Service Failure Recovery, Using Mixed Research Method
The purpose of this study is to explain the strategies affecting the failure recovery in significant services which researches had previously disregarded. Since more than half of the total global wealth comes from the service sector, this study gains importance. Service failures and failed recoveries are among the leading causes of customer switching behavior from service organizations. The exi...
Co-Authors