Francesco Addesa
Leeds Beckett University, Leeds, West Yorkshire, UK
[ 1 ] - The Role of Culture in Sports Sponsorship: an Update
Nowadays sponsorship is an important part of sports events. Sports sponsorship offers more benefits, more variety and also it’s a more powerful form of marketing. In general, sponsorship holds a unique position in the marketing mix because it is effective in building brand awareness, provides different marketing platforms and valuable networking and hospitality opportunities. Sponsorship market...
[ 2 ] - Reform Effectiveness and Unresolved Issues of the Football in the Turkish Super League
Background. Following the successful outcomes of the national team, that finished third in the 2002 FIFA World Cup, and the positive club performance in the UEFA competitions at the beginning of the new millennium, Turkish football was expected to reaffirm and further develop in the following years, exploiting also the favorable economic conditions. However, its growth and evolution did not mee...
[ 3 ] - The Effects of Coronavirus Pandemic on the Sports Industry: An Update
The sudden rise of the coronavirus in the world had various effects on the sports industry. Nevertheless, sports organizations around the world adopted new and different methods to manage the crisis, which in turn, enriched global knowledge of sports management. Also, some industries changed their products and adapted their structure and performance according to the new situation. The new Exper...
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