روستا, احمد

[ 1 ] - شناسایی الگوی رفتار مشتریان شرکتی و ارتباط آن استراتژی های بانکداری شرکتی در صنعت بانکداری ایران

The accurate identification of corporate customers' behavioral patterns and, consequently, the adoption of targeted strategies in the field of corporate banking in order to provide services tailored to their needs and behaviors is one of the most challenging issues in the banking network. Accordingly, the exact recognition of the complex needs of corporate clients and their demand management is...