جلالی, بهناز

[ 1 ] - بررسی مدیریت ارتباط با مشتری در کتابخانه‌های عمومی شهر تهران (سال1395)

Purpose: The present research aims to investigate the implementation status of the customer relationship management (CRM) in Tehran public libraries.   Methodology: This study was carried out using the descriptive survey method through which the comments of 158 librarians and employees working in public libraries of Tehran were investigated by a researcher-made CRM questionnaire according to ...