ابراهیم, زهرا

[ 1 ] - بررسی مولفه های تاثیرگذار بر وفاداری بیماران به برند بیمارستانی در بیمارستان‌های آموزشی درمانی دانشگاه علوم پزشکی شیراز

Background: Brand loyalty is one of the most important factors in maintaining and success of huge organizations such as hospitals. This study aimed to survey the factors that affect the patients’ loyalty to hospital brands in teaching hospitals affiliated to Shiraz University of Medical Sciences (SUMS).   Materials and Methods: This cross-sectional descriptive-analytic study conducted in 2017...