Bahram Kheiri
Associate Prof., Department of Business Management, Central Tehran Branch, Islamic Azad University, Tehran, Iran
[ 1 ] - Investigating the Effect of the Consumers’ Ethical Philosophies (Idealism, Egoism, and Materialism) on their Perceived Unethical Marketing
Objective Some ethically controversial behaviors within the companies have faced today marketing with the hallmarks of lying, deception, exaggeration, fraud, privacy violation and similar accusations. Therefore, creating and maintaining good relationships with the customers on one hand, and drastic lack of studies concerning the customers' perception of ethical and unethical marketing have made...
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