میرا, سیدابوالقاسم
[ 1 ] - بررسی عوامل مؤثر بر تبلیغهای شفاهی در صنعت بانکداری
Because of undeniable importance of oral or word of mouth promotion in marketing, especially in financial services, studying the underlying factors affecting it, is necessary. The main purpose of the present research is studying effective antecedents of oral promotion in banking industry. Methodologically, this research is an applied and causal survey. In order to investigate the relations...
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