سماواتیان, حسین

[ 1 ] - عوامل اثرگذار بر ارزش درک شده مشتریان در فروشگاه های زنجیره ای

The aim of this study is to identify and evaluate the variables influencing consumer perceived value (CPV) in chain stores. Due to this purpose, the research uses combined methods, a qualitative method was conducted to identify variables affecting consumer perceived value and quantitative one was used to determine the relationship between variables. The statistical population of this study...