محمودی میمند, مرتضی

[ 1 ] - واکاوی تاثیر تعدیل‌گر ارزش لذت‌جویی در فرآیند وفاداری به برند

Brand loyalty is one of the most important factors affecting the success of marketing efforts, which, in turn, is under the influence of numerous and diverse factors and conditions. Identifying these factors and determining the effect of each significantly help managers to make the right decisions. Therefore, the aim of this article is identifying and examining thefactors in...